“To make Design conducive of the purpose using Environmental & Behavioral Psychology”- Ashmit Alag.

Being On the WALL OF FAME, of the ART Institute of Seattle, USA, He is Among the Top 40 retail designers worldwide – 40 under 40, He is the Director of Education of the Academy of Applied Arts, New Delhi, On the panel of PAVE – The Planning and Visual Education Partnership, USA & the Principal at Transform Design, New Delhi.

Parsons School of Design, USA he did his Interior Design, Retail Design, Psychology. Visual Merchandising, Retail Design, Environmental Psychology was taught to him at Art Institute of Seattle, Seattle, USA.

An Eminent & a well known speaker who has a Passion for the art and science of environmental & behavioral psychology. Mr. Alag has been on the Jury as well as the Sr. Guest Facility numerous times with National Institute of Fashion Technology (NIFT) numerous times. He has conducted Annual workshops on Visual Merchandising and Retail Designing with Retailers Association of India in Delhi, Mumbai and Bangalore.

Today With over 15 years of experience in USA and India, Ashmit is renowned worldwide for his contribution to environmental-psychology, retail design and visual merchandising.

His work has been featured by some of the Biggest Design, Fashion, News and Business publications & websites like:

Elle Décor, Verve, Cosmopolitan, Better Interiors, IDI (Indian Design & Interiors) Images Retail, Images BoF (Business of Fashion), Retailer, Inner Secrets, Inside Outside, Society interiors, The Retail Jeweler, Femina book of interiors, VM+RD (Visual Merchandising and Retail Designing), Store Design and Interiors International, Annual design yearbooks by Images, Franchise India, India Today, Business India, Economic Times, Financial Times, Hindustan Times, Times of India, The Hindu, Indian Express etc

His firm, Transform Design, provides lifestyle centric luxury interior design and architecture consultancy and has offices in New Delhi and Singapore. In 2010, he initiated a highly specialized institute, Academy of Applied Arts, dedicated to the field of bespoke Interior Design, Retail Design and Visual Merchandising. Through the Academy of Applied Arts he has shared his research and experiences with thousands of working professionals and students of design.

Honorary Speaker –

• Psychology of lighting at ARCASIA May 2017
• Panelist at Fensterbau Frontale India (FFI) February 2017
• Honorary Speaker – Spatial psychology and Design at FoAID December 2016
• Honorary Speaker – Spatial psychology and perception at NSG Manesar September 2016
• Honorary Speaker – Spatial psychology and perception at Amity University September 2016
• Jury Panel – ACETECH December 15 & December 2016

Orator:

• Annual workshops on Visual Merchandising and Retail Designing with Retailers Association of India in Delhi, Mumbai and Bangalore 2012 – 2017
• Jury Panel – National Institute of Fashion Technology (NIFT) April 16
• Jury Panel – National Institute of Fashion Technology (NIFT) April 15
• Jury Panel – National Institute of Fashion Technology (NIFT) April 14
• Jury Panel – National Institute of Fashion Technology (NIFT) April 13
• Jury Panel – National Institute of Fashion Technology (NIFT) April 12

Sr. Guest faculty

• – Visual Merchandising – National Institute of Fashion Technology (NIFT) 2011 till 2015
• Opening Speaker and Forum Conductor – Images Fashion Forum January 14

Qualification : Bachelors of Interior Design and masters of design from Raffles college of Design & Commerce(Australia)

Experience : 8 years in industry experience & 2 years faculty of design 

Specialisation : Colors, Furniture Design, Space planning, Concept design, Preparing presentation boards, Styles & Styling, FF & E, AutoCAD, Photoshop.

I started my career with a reputed design company ‘Fab Interiors’ under the stewardship of Mr Sarabjeet Singh and worked closely with well known architect and designer. i was a part of many premium projects which gave a great industry exposure, from which i gained the zeal to explore the styles and materials. 

Currently, I have a business in furniture design with a diverse work experience in the field of luxury residences and retail Interiors and Styling. 

An architect and Interior designer by profession. I like to play with spaces and perceive space as a medium of desired interpretation of its dynamic character and elements retaining its integrity. A minimalist by nature and maximalist by exploration. I love to experiment with materials and aim to interpret my design thinking through my spaces and its spatial character.

After completing my Bachelors in architecture I decided to streamline my profession to my desired zone of design which was ‘Interior Design’ so I pursued my masters in interior design where, on the basis of his merit I was given a scholarship and a gold medal was conferred upon me by my esteemed University. Moreover I worked in different genres  of design to explore my inner skills and got to imbibe knowledge that came along my way.

To me ‘design’ be it in any form is a way of exploring and expressing yourself through your own desired media and conveying the story that the space can’t convey all by itself.

Specialisation – Digital Presentation of the ideas with interior Styling. Qualification – Professional Diploma in Interior Design from IIFT – 2002 Masters in Design from MGU

DESIGN: The force that drives me to design is to do something creative, something unusual yet practical. Teaching is my passion so i decided to follow creativity with passion. I am associated with design for more than 17 years. Following the market trends, I decided to present my ideas digitally and so this becomes my USP. I am very well versed with AUTOCAD,3DSMAX,Photoshop, REVIT Architecture and also taken corporate batches for organisations like NHPC and Rites Ltd. I am very fortunate to work with international companies like NEUARC Studio. USA and many others. Currently pursuing my passion for teaching at Pearl Academy since 2011 and at Academy of Applied Arts since 2011.