Retail Design is a specialized field of design, distinct from Interior Design, the purpose of which is to create retail space that communicate and sell in a consistent, creative and effective manner.
The object of Retail Design is to mould a retail space so as to create an ambient and compelling buying environment. An environment that is intuitive, informative, delightful and that helps the brand in establishing a signature look as well as a relevant brand connection with its customers.
“A retail format is in the category where function is sovereign. A store that does not entice a client while being informative is as improbable as it is useless”.