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Academy of Applied Arts: Revitalizing the Conventional Interior Design Education through a Globalized Approach

The evolving role of an interior designer is not hidden from anyone in the present times. It is not only about decoration, instead, a trained interior designer understands the structure, technology, air quality, lighting, materials and even the psychology of the clients. Unfortunately, India has only a handful of institutes that have taken the responsibility of providing robust interior designing training. Academy of Applied Arts is one such institute known for its specialized Interior Design training. Within few years of its establishment, Academy of Applied Arts has been recognized by NIESBUD, an autonomous institute under Ministry of Skill development and Entrepreneurship, Govt. of India. Considering the quality of training and other factors like infrastructural facilities and faculty members' proficiency, the institute has bagged several recognitions in the recent years including the Best Interior Designing Institute in 2016 by Pride of Indian Education Award and Best Visual Merchandising Institute for the year 2016 by Global Education Excellence Awards.


Academy of Applied Arts, in order to stay ahead of time and remain up-to-date with the industry needs, has internationally collaborated with Made in Italy School, which is based in Rome, along with many other organizations. "Interior designing is a fast growing profession and being a leading single disciplinary institute solely for Interior Designing, we put our entire effort to churn out graduates who are well-informed and skilled," shares Avneet Alag, Director of Operations, Academy of Applied Arts. However, Academy of Applied Arts highly differs from all other counterpart institutes when it comes to delivering the training in most holistic manner. Alag pinpoints, "We follow a step-by-step process at our institute. The curriculum is designed in a way that enables even the students from non-interior designing background imbibe the necessary creativity and the skill set by the end of the program." The institute offers a wide array of interior designing courses with specializations in subjects such as Visual Merchandising, Retail Design, Luxury Residential Design, Furniture Design, and Event Exhibition Design. "The entire curriculum is closely monitored to ensure the standard of the education is up to the mark and industry relevant. We always keep a check on the industry requirements and add everything in the course accordingly," shares Alag. The expert faculty members of the institute start the courses from the basic to strengthen the foundation and gradually move to the advanced level. The course duration of the classes is also kept to make sure that the students get ample time to work on design and complete their assignments.



Meeting the Industry Demands

The best part of Academy of Applied Arts is its campus location, which is placed strategically in the vibrant center of design within walking distance of showrooms of some of the eminent brands like Fab India, Kohler flagship store, Seasons furnishing, Leela furnishings and many more. "Our campus location assists greatly our students to go for showroom visits and surveys and experience lots of practical activities. We focus on perfectly blended practical and theoretical aspects, while executing the training," opines Alag. The faculty members constantly, on the other hand, stimulates the students to think out-of-the-box and creatively. "Students are rendered enough scope to exhibit their works. They are also encouraged to participate in various national and international design exhibitions and competitions such as FOAID, ACETECH, and Ambiente India to name a few," mentions Alag. Along with such activities, the students get the opportunity to access the state-of-the-art facilities of the campus that centers around the requirements of the Interior Design Industry and study in an environment which is not only positive but also is favorable for budding interior designers. "We conduct master class sessions regularly where prominent personality from the industry comes and share industry insights with our students," shares Alag. The zealous placement cell of the institute organizes sessions on personality development for the students and guides them in every step followed by helping in developing a portfolio and in undergoing mandatory internships. Given the strong connection that the institute has with industry, reputed companies such as Lifestyle, Evoke, Seasons Furnishings, Luzlight, DLF, H&M, Stanley Boutique and so on, let the students complete their internships and learn the nuances of design industry while working in a real-world situation. "Our partner concern, Transform Design is one of the leading Interior Designing firm in India in terms of Retail and Luxury residential designs. This partnership lets us share vast knowledge and experience and eventually this benefits the future designers," says Alag. For providing the students an enriching professional life idea, the institute further motivates them to execute various industrial projects which play a vital role in boosting their confidence. Giving the primary focus on overall development of the students and continuing to prepare aspiring designers to prosper in the dynamic design industry, Academy of Applied Arts aims to have footprints all over Asia in terms of campuses and deliver quality design education to students all across the globe.

Avneet S Alag, Director of Operations

With a strong background in retail, visual merchandising, expertise in lighting and also designing and executing a number of visual merchandising projects for renowned brands and esteemed clients, Avneet S Alag practices and teaches visual merchandising and retail design at Academy of Applied Arts. His expertise has helped numerous students to shape great careers for themselves in the field of retail and interior design. Other than being a driving force for the Academy, he is also an eminent speaker for Retailers Association of India.

Ashmit S Alag, Director
With almost a decade of interior design and visual merchandising experience in the US and now almost the same in India, Ashmit S Alag is the Director at Academy of Applied Arts and the Principal at Transform Design in New Delhi. With backgrounds in practicing and teaching interior design, interior & spatial psychology, visual merchandising and retail design, his specialization lies in providing bespoke solutions in the field of premium living and retail by studying lifestyle patterns, personal preferences and social living. His experience goes across three continents and plethora of lifestyles and formats.



Quote: Academy of Applied Arts offers a wide array of interior designing courses with specializations in subjects such as Visual Merchandising, Retail Design, Luxury Residential Design, Furniture Design, and Event Exhibition Design

Ashmit S Alag
Academy of Applied Arts

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Pride of Indian Education Award instituted by Brands Impact aimed at recognizing contributions, acknowledging success and celebrating growth in the education industry, bestowed Academy of Applied Arts with the prestigious honour as the Best Interior Designing Institute.

Eminent film actor and television personality Mr. Shekhar Suman along with renowned scholar and philosopher Shri Acharya Sudarshan Ji Maharaj presented the award to Mr. Avneet Alag, Director of Operations at Academy of Applied Arts.

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Global Education Excellence Awards honours Academy of Applied Arts as

Best Visual Merchandising Institute for year 2016 (New Delhi)

The award ceremony organized by Prime Time Research Media Pvt. Ltd was aimed to felicitate the innovators, achievers and leaders of the education industry across the globe.

Academy of Applied Arts having trained not only hundreds of students but also professionals and brands through its corporate trainings was awarded as the Best Visual Merchandising Institute for its contribution towards excellent education in design industry.

The award was presented by Dr. Raj Agrawal, Director of All India Management Association (AIMA –CME) and former International Cricketer Maninder Singh to Mr. Avneet Alag, Director of Operations at Academy of Applied Arts.

 

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Sharing:

Academy of Applied Arts is transparent, allowing its students a clear view of what is happening inside. Sharing rather than hiding helps in making our bond stronger.

 


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Beginning – Counsel Time:

We at the Academy of Applied Arts make sure that the very first step you take should be guided in the right path. The Counsel Room is designed to make you aloof from other things, giving you enough time to think about your future.

 


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Classrooms:

Giving students all the space they want: to think, to grow and to work cluster free.

 

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Library:

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Art and Innovation: 

Academy of Applied Arts welcomes the aspiring students to come and explore the Academy, to have a look into their future and embark on a journey of a promising career path.

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In the fast pacing world, where urbanisation is taking place rapidly and everyone wants life to be fast track, people at the same time want it to be comfortable. This unanticipated situation calls for the need of professionals to take up most of the tasks such as Wedding planners, Visual Merchandisers and Interior designers.

Earlier, all the work right from construction of a building to its decoration was done by an architect. Interior Designers were hired to design spaces like luxury hotels and bungalows of the elite which were far beyond the reach of majority of the population in India. Nowadays people have become more specific about their requirements and aware about the multiple forms of styling. They hire interior designers to do up spaces like their offices and apartments, big and small.

This has led to an increase in the demand of Interior designers not only in metropolitans but also in small towns and cities across India despite the slowdown in the country’s economy. The basic job of an interior designer is to understand the client’s preference and budget, conceptualise their idea rightly and customize their space accordingly.

Along with creative skills, interest and knowledge, it is equally important for an interior designer to have effective communicative skills to be able to put his ideas across to the client so as to share a good understanding.

Interior design is not like a puzzle that one fixes the pieces and the task is done. It takes great aesthetic sense, architectural understanding and environmental psychology to create a space which is fully utilised yet opulent and has breathing space. Keeping all these aspects in mind, you will surely shine!

Apeksha Bakshi
Academy of Applied Arts (Student)

 

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Visual Merchandising takes varied forms and has various interpretations once executed. It’s like a novel that an author can take charge of only till the point of publishing. Once published the author takes a back seat and it’s totally up to the readers to analyse it, so is Visual Merchandising.

The viewers play a very important role as the idea is to convert the viewer to a shopper and that happens through effective Visual Merchandising.
A visual merchandiser needs to be clear of the theme he is about to display and clearer about it’s execution. He has to make sure the idea is put across in a way that the client knows what exactly is the brand image, what is the kind of merchandise being sold and the value of the merchandise.

If the window display of a luxury store has too many merchandise displayed together, it is no longer opulent. It’s quite essential to understand the consumer psychology to get the right result. Similarly, If a hyper market has a window display that looks opulent, customers will hesitate to walk in because they will get an idea that the merchandise sold there is out of their reach. This way the visual merchandiser fails to achieve his ultimate goal, which is not to come up with a good looking window but to maximize sales.

Therefore, it is crucial for a visual merchandiser to study the brand and it’s consumers before executing the window display.

Arjun Sharma
Academy of Applied Arts (Student)

 

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The Psychology Behind Buying:

Deciding what to buy and where to buy is probably less straightforward than you might think. Many of the reasons why we choose to purchase something is not necessarily controlled by a conscious or logical process. You most likely have never wondered why you like your favourite store so much, but chances are that basic buying psychology has a lot to do with it. People enjoy shopping, and they will do it just as much with their emotions as with their rational mind. But buyers also need convincing, so sellers need to make sure they look as appealing as possible. Visual merchandising courses (online or in-school) can help you understand the different techniques that are based on the psychology behind buying.

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What Visual Merchandising Does:

The analysis of buying psychology is an important element of visual merchandising, and it can make or break the consumer's wish to buy. Research shows that there is much more going on in persuading customers than just the item itself, like buyer trust, branding, and the lay-out of a store. However, these elements are all very different things. Branding is the characteristic way a store presents itself in order to reach a specific audience, while the lay-out of a store will play with how the consumer experiences space. So the way of presenting a product is as important as the product itself, and questions like: "What do people look for?", "How do they experience a retail environment?", or "What is the power of branding?" need to be tackled. The answers to these questions have led professionals to use colours, lighting, space, and distribution of information as means to increase sales. Orange, for example, is known to appeal to young kids. Black and white, on the other hand, gives a more sophisticated impression. The use of different technologies like digital displays can also make a store feel more attractive. In some cases even sensory elements - like smell or touch - are a compelling factor. A nicely scented clothing store will leave a much better impression, and make the customer feel more comfortable to buy. The different key elements play a role both indoors and outdoors: once the window display of your store catches the consumer's attention, the interior will have to make sure that it is created in such a way the shopper is not only able to find what he wants, but also feels compelled to buy it right there and then. Branding and the outlook also affect how much consumers are willing to pay for a certain thing. A fresh looking, new bar with comfortable furniture, for example, is much more likely to get away with serving expensive coffee.

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If You Would Like To Learn More:

The psychology behind consumer behaviour is one of the fundamental parts of a visual merchandising program. A VM program delves into the many challenges of customer behaviour through image development, merchandise presentation, retail design, and management. If you want to be a part of such a dynamic industry and build a career out of it then you can take a look into the visual merchandising program at Academy of Applied Arts located in Delhi, India.

 

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A Career in Interior Design in India

While considering interior designing courses in India, it is important to be familiar with the background of the industry. The roots of design industry in India come from a rich heritage, and is thriving on the innovative originality and artistic vision of today creative designers. Interestingly, in the past, architects commissioned interior designers for furnishing and styling requirements. However, looking at the vertical growth of cities in India now the role of architects has been limited to structuring and constructing these buildings or homes the real work begins when an interior designer charts out ideas for material and techniques to be used in enhancing the space.

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The Future of a Career in Interior Design

The continuously increasing population of India results in a greater need for more living spaces, which means there are more and more homes that need the expertise of an interior designer. Additionally, housing in large and dense cities is commonly on the small side, which implicates that optimisation of the available space is crucial. Apart from that, peoples attention for the look and feel of their environment has sharpened, and they are more than happy to embrace the assistance of a professional interior designer to achieve their vision. From small towns to large cities all over the country, interior designers are highly sought after as a result of the fact that the design industry in India has grown tremendously in the past decade. This development implies that the regard of interior designers has gone up drastically and that there is a higher need for qualified professionals in todays market. Hence various courses in interior design and its specialisations are gaining popularity.

Why Education Has Become So Essential

Interior design can be a promising career, but you need to be creative at heart. In that respect, a great portfolio is important to present clients with what you are capable of doing with their home. Since interior designers are required to have an aesthetic vision, combined with knowledge, practical exposure, and business skills, a diploma in interior design is a valuable way to receive much needed guidance. Additionally, most employers and companies will only hire professionals who either have a diploma in interior design or a bachelors degree in interior designing. Interior designing institutes in Delhi, like Academy of Applied Arts, help you develop your creative competence. Courses in interior design offer you many much needed skills like the understanding of the use of colour, interior decoration courses, and why lighting inherently has the ability to shape human behaviour. They also provide you with insightful knowledge on art history, the history of construction and materials, the balance between theoretical and practical aspects, and how to build a professional portfolio. The future for design in India is promising seen the fact that it has become an established industry that has earned worldwide prestige by virtue of the achievements of todays professionals. Through high-level education and an exchange of positive influence, both the industry and the active professionals will continue to thrive.

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In the field of Interior Design, colors play a very crucial role. Every Interior designer must have an adequate knowledge of Colours because that is one of the most important trait of a good designer. Colours are something that can make or break a good concept.
The terms like primary, complementary, warm, cool, hue and tint and shades are common when considering the use of colours in Interior Design.

PRIMARY COLOURS-BLUE, RED, YELLOW

Primary Colours are colours used in modern art, comic books and pop art. In Interior Design primary colours are often used together so that it can put a strong impact. These colours are straight forward and bold, and because of this reason it is used in small doses or in a more subtle way in colours like-light blue, pink, turquoise.

Primary-colors

COMPLEMENTARY COLOURS

Complementary Colours are located opposite to each other in the colour wheel. In Interior Design this combination of colours enhance each other and always look good together. This colour scheme can be seen in our everyday life like the reds and greens of Christmas. These colours are vibrant and strong, and draws maximum attention. However, in Interior Design, the designers must keep in mind that this scheme does not always work well in large doses.
Colour Combinations- Orange + Blue, Purple + Yellow, Red + Green

Compplementry-colors

WARM COLOURS

Warm Colours are usually made with combinations of orange, red , yellow. These colours are associated with fire, heat. Warm colours are lively, vivid, energetic and catch your attention. In Interior Design, warm colours are often used to make large rooms look smaller and cosier.

Warm-colors

COOL COLOURS

Cool Colours are colours like blue, violet, green, gray etc. These colours give your eyes a soothing and calm effect. In Interior Design, cool colours are used to paint the walls of a small room to make them appear larger. If you think of an ice covered pond or a cool calm lake, it will remind you of cool colours.

cool-colors

COLOUR HUES

Hues are a combination of two pure colours like red-yellow, yellow-green, orange-violet. They are without any tint or shade. Hues are also pure colours in terms of green, red or magenta. In Interior Design for colour hues, you choose one dark colour, one light colour and one bright colour. The colour that becomes the dominant hue depends on your personal choice.

color-hues

TINTS AND SHADES

Tints are basically colours added with white which lightens it and shades are the mixture of colours with black that darkens it. Tints are usually soft, youthful and soothing and shades are mostly deep, powerful and mysterious. In tints, if you choose a colour red you mix and saturate it with white until it turns to pale pink. And opposite is the case with shades where the colour is being mixed with black to create a darker colour. In Interior Design, you can choose the colour of your choice for both tints and shades. However, you will have to keep in mind that the colours should be used in adequate amount without breaking the balance and harmony.

TINTS

Tint

SHADES

shades

-Sana Aftab

(Academy of Applied Arts)