Applied Arts



Applied Arts


Course Content:

1. Principles of Design.

Subject Objective:
The principles of Design describe the ways how a designer uses the elements of art to design an object. In this subject students learn the building blocks of art such as line, shape, colour, value, form, textureand space. The principles of design are balance, contrast, emphasis, movement, pattern, rhythm and unity/variety.

Content:
  • Principle of design.
  • Elements of design.
  • Types of shapes.
  • Use of texture in design.
  • Design pattern.
  • Balance and Harmonization in design.


2. Colour Code and Palette.

Subject Objective:
Here in the students will learn about the concept of colour theory, colour wheel and colour harmony which will enhance their creativity in using a wider spectrum of the colour palette in terms of colour matching and colour coordination techniques through visual and practical exercises.

Content:
  • Color Theory.
  • Color Wheel.
  • Color Psychology.
  • Types of colour -pencil, paint, acrylic.


3. Photoshop.

Subject Objective:
The fundamentals of the Photoshop Software will be taught to the students. It is amongst the most popular software used by graphic designers, artists and photographers. It is used to edit, filter and improve any digital picture to enhance its overall look.It is also used to crop, resize and colour correct the digital images.

Content:
  • Introduction to Photoshop.
  • Getting started with layers.
  • Selection tools.
  • Creative layers style.
  • Working on smart objects.
  • Understanding hue, saturation, contrast and brightness.
  • Improvising photographs.
  • How to apply shadow & lights in Photoshop.


4. Graphic Design.

Subject Objective:
Graphic design is the process of visual communication and problem solving through the use of typography, photography and illustration. This field is considered a subset of visual communication and communication design. In this subject students will be able to create and combine symbols, images and text to form visual representation of ideas and messages using either a computer software or their manual skills.

Content:
  • Typrography, Study of font style and size.
  • Calligraphy, An overview.
  • Brand identity Design.
    (Logo designing,
    Visiting card design,
    Letterhead and envelope design,
    Envelope design,
    Poster design,
    Brochure design.)
  • Collage making.
  • Book cover design.
  • Press & magazine Ads design.


5. Advertising.

Subject Objective:
Advertising is a means of communication with users of a product or service. In this subject students will able to learn techniques and strategies of presentation in a broad range of advertising verticals across various mediums of advertisement.

Content:
  • Creating effective writing and display Ads.
  • Content writing in Advertisement.
  • Advertising Theory.
  • Consumer Psychology.
    (Attention giving Device,
    Use of Surrogate,
    Subliminal Stimulants,
    Theory of Dissonance.)


6. Digital Marketing.

Subject Objective:
While there are Institutes that focus on content promotion neglecting the vital need for content creation, Academy of Applied Arts recognises the need for both aspects of content creation and promotion which are an absolute must for a successful career in digital marketing. With our digital marketing module combined with our experienced faculty, Students will learn to utilise the power of the internet to create and promote their brand and grow their business. At the end of the course they will have their expertise to Design, Create and Promote their content on the Digital Platform.

Content:
  • Website creation.
  • Creating Landing Page.
  • E-mail marketing.
  • Google ad words.
  • Google analytics.
  • Introduction to SEO (Search Engine Optimisation)& ORM (Online Reputation Management).
  • Social media marketing
    (YouTube marketing,
    Affiliated marketing,
    Instagram marketing,
    Facebook marketing,
    Pinterest marketing.)


7. Photography.

Subject Objective:
Building up a career in the world of digital photography with new techniques and equipment, phones and photography apps is much in practice nowadays. The students will get hands on technical training in using the most simplest to the most advanced gadgets to become a proficient photographer. Everyone uses Smart phones and as a part of this subject, the students will also be taught as to how they can use their mobile phones to click, edit and filter the pictures and use them digitally on the different Social Media Platforms.

Content:
  • Know your DSLR (parts and functions)
  • ISO, aperture, contrast, shutter speed, exposure etc.
  • Commercial photography.
  • Lifestyle photography.
  • Product photography.
  • Portrait photography.
  • Still life photography.
  • Architecture photography.
  • Low light photography.
  • Still motion and time lap.
  • Landscape photography.
  • Video making and basic editing.
  • Mobile Phone Photography.


8. Electronic Presentation.

Subject Objective:
Portfolio is a collection of records that reflect the accomplishments, skills, experiences and attributes of an individual. The students will learnhow to make their portfolio and resume which will highlight and showcase samples of their best work, along with lifelong experiences, values and achievements.

Content:
  • Resume building.
  • Portfolio making.
  • Presentation making.
  • Content writing.


9. Specialization.

At the end of the semester, the students opt for any one of the following Specialization project for their portfolio.


  • Brand Identity Design.
The Students will have to design and create a hypothetical brand in Visual Arts. The final submission will include the following must haves :

Visiting card.
Letter head.
Company Prospectus.
Booklet.


  • Digital Marketing.
Students will have to create a Website for their own hypothetical brand in Digital Marketing. The final submission will include the following must haves :

Website landing page.
Social media promotion.
Content effective writing.
Promote it to Google AdWords.
Create a blog.