“If it does not enhance selling, it is not Visual Merchandising”
Since the inception of trading many businesses have been selling their products with restricted merchandise options. It neither mattered how the merchandise was displayed nor how the store looked or even if the sellers were polite. Just having merchandise available very often guarantee a sale. Not any more though..!
In current scenerio, retail landscape is cluttered with similar stores selling similar merchandise to a diverse cuatomer base. Therefore, now more than ever before, it is imperative for sellers to allure and entice customers by becoming strongly differentiated. At the heart of such differentiation lies the art and science of Visual Merchandising and Retail Design; and that is what we teach.
With the advent of ever increasing infrastructure like shopping malls and liberal government policies in retail (FDI), we at Academy of Applied Arts believe that the Indian retail sector is poised on a cusp of a revolution. A revolution that promises great prosperity through the creation of millions of well paying jobs and meaningful carrers. It gives us great pleasure to invite you to embark upon this revolution with us.
We welcome you to a sterling future. We welcome you to Academy of Applied Arts!
Ashmit S Alag
Director of Education
Interior Design- Parsons School of Design
Visual Merchandising - Art Institute of Seattle
On the Wall of Fame of - Art Institute of Seattle
Applied Arts refers to the application of design, aesthetics and resulting product of artistic design to utilitarian objects in everyday use.
Artistic disciplines that are classified as applied arts, include industrial design, visual merchandising, fashion design, interior design, and graphic art and design (including computer graphics), as well as most types of decorative art (eg. furniture, carpets, tapestry, embroidery, batik, pottery, basketry, metalwork, jewellery, mosaic art, and glassware). In a creative and/or abstract context, the fields of architecture and photography are considered applied arts. Illuminated manuscripts and later book illustration are also sometimes classified as applied art. Architecture is also more properly seen as an applied art.
The first applied art to be practised in a major way was architecture. From the Egyptian Pyramids, the Ziggurats of Sumer and the Seven Wonders of the Ancient World, to the precisely organized proportions of Greek temples and the enduring engineering quality of Roman viaducts, tunnels and bridges, architects combine aesthetics with mathematics to design a functional but pleasing structure.
What is Fine Arts?
Fine Arts in the philosophy of Aristotle is, “the final cause of fine art is the art object itself, it is not a means to another end except perhaps to please those who hold it.”
Fine art or the fine arts describes an art form developed primarily for aesthetics and/or concept rather than practical application.